A new take on popular Mediterranean favorites and fries.

305 Fries + Pita is a brand that is quintessentially Miami, blending elements of the Miami Vice 80’s heyday with its ever-evolving street art scene, reimagined in a new retro-modern light.

Levie provided strategy, branding, and identity design along with collateral, and other key touchpoints to deliver a vibrant and representative identity for 305 Fries + Pita.

 

  • We were tasked with developing a scalable retro-modern Miami brand for this new local concept.

  • With its highly recognizable name, we sought to add unexpected elements to the brand story with our characterized illustrations, which lent the way to playful collateral and marketing campaigns.

    From its digital storefront to its food packaging, 305 is consistently playful by expressing a nostalgic yet modern brand voice.

  • Strategy

    Brand Identity

    Collateral

 

A new fast-mediterranean experience.