BOEING BUSINESS JETS.

Elevating the World’s Most Iconic Private Jet Brand.

Since 2020, Levie has partnered with Boeing to shape the brand presence of its flagship BBJ line—an icon of ultra-large private aviation.

Our multi-year collaboration has spanned across high-touch assets and global moments. From editorial brochures and product cards to experiential campaigns and event environments, we’ve helped reimagine how the world’s most discerning travelers connect with BBJ.

Most notably, we led the brand and design rollout for BBJ Select, Boeing’s newest turnkey jet offering. From launch campaigns and trade show experiences to ultra-luxury collateral and conference design, our work brought a new level of clarity and desirability to a complex, high-value product.

We also rebranded the BBJ Owner & Operator Conference (OOC) and developed a wide range of advertising and media materials across international partnerships—extending the BBJ brand with elegance, precision, and global consistency.