The world’s first premium resistance band.
Buckleband takes resistance training and makes it easy with a click. Designed in Los Angeles, Buckleband is the world’s first premium resistance band, and the only resistance band with a buckle.
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To develop a bold identity and design a product that elevates the fitness industry.
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Rooted in the functionality of the buckle, our vision for Buckleband is a typography-driven brandmark that embodies and carries the product’s defining feature within its brandmark.
At the brand’s core, Buckleband celebrates the practice of wellness, health, and fitness through resistance movement.
In its stationery and signage, Buckleband is modern, expressive, and appealing by conveying a confident and vibrant brand voice.
Buckleband represents style, inclusion, health, and progress.
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Strategy
Brand Identity
Collateral
Web Design
