Après un bon café, une bonne journée.
Cafe Bastille is a growing all day French café, taking its inspirations from travels to and from Paris. They are based in Downtown Miami and have now expanded to South Beach.
Cafe Bastille serves locally sourced, fresh ingredients and homemade dishes to locals and travelers from all over the world.
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As Cafe Bastille expanded beyond one location, the need for more streamlined branding across all of their collateral and touchpoints became imperative.
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Honoring their initial vision and core brand identity, we expanded this and looked at new ways to express it in their visual communications. We sought to delight their customers from the beginning of their dining experience to the end.
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+ Brand Strategy
+ Brand Identity
+ Wordmark Redesign
+ Color & Type System Enhancements
+ Menu Design
+ Collateral Design
+ Uniform Design
+ Takeout Bag Design
+ Cups & QSR Touchpoints
