Flexible spaces for growing business.
FlexEtc is rethinking what flexible space can mean for modern business. With deep operational roots in coworking and warehousing, their team came to us with a clear goal: build a brand that communicates utility, scalability, and trust from day one.
We partnered at the early stages to shape their brand identity and GTM strategy—crafting a story and an identity system that feels confident, clear, and ready to scale.
From identity to narrative and experience, every element was designed to stand out and seamlessly position FlexEtc as the leader in this nascent category.
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FlexEtc came to us as a new company with a team of exceptionally experienced operators. We needed to accurately depict their expertise in the brand’s identity, while also effectively communicating their value proposition as a cowarehousing brand.
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Due to the fast scalability and on premise potential, our intent from day one was to build a brand identity and system that was as fresh and modern as it would be dynamic and scalable.
We designed a modernist lowercase wordmark that strikes the right balance between approachability and function, paired with a brandmark that subtly embodies flexibility and modular space.
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+ Brand & Positioning Strategy
+ Concept Development
+ Identity Design
+ Logo System Design
+ Color System & Palette Design
+ Typographic System
+ Brand Taglines
+ Messaging Development
+ Brand Illustrations
+ Brand Iconography
+ Brand Stationery
+ Company Deck Design
+ Collateral Design
+ Brand Book & Guidelines
+ Web Design
