Meet the best hydrogen tablet on the planet.

H2Tab is not just a supplement—it’s a science-driven lifestyle shift. Designed to infuse water with molecular hydrogen, H2Tab empowers people to elevate their daily routine through the power of one of the most potent antioxidants on the planet.

We partnered with the H2Tab team to develop a world-class wellness brand from the ground up—anchored in strategy, elevated by design, and built to lead this emerging category.

 

  • + Positioning Strategy
    + Naming Advisory
    + Visual Identity Design
    + Logos & Identity System
    + Brand Pattern & Iconography
    + Brand Taglines & Messaging
    + Brand Touchpoints
    + Packaging & SKU Design
    + Shopify/Web Experience

Our Approach.

Hydration is a crowded space—but H2Tab wasn’t interested in blending in. Our challenge was to define a new category leader. One that pairs cutting-edge science with a clean, aspirational aesthetic. One that speaks to the health-conscious consumer seeking more than just hydration—seeking transformation.

We worked hand-in-hand with the founding team to distill the essence of H2Tab into a bold, modern identity. Our strategic framework focused on positioning H2Tab as a lifestyle-enhancing supplement rooted in science, wrapped in simplicity. We developed a lean yet powerful brand system to carry this vision across every touchpoint—from packaging to Shopify.

The Process.

Minimalism Meets Molecular Power

The identity system captures the purity and innovation at the heart of H2Tab. A clean typographic logo communicates modernity and trust. Custom iconography and elemental design motifs nod to the science behind the supplement, while an airy color palette evokes freshness and vitality. The brand system was designed to flex—from digital campaigns to physical product—and remain unmistakably H2Tab.

Packaging with Purpose

H2Tab’s packaging system was designed to disrupt expectations. The tablet form factor allowed us to rethink what wellness packaging can look and feel like—lean, functional, and beautiful. Hero SKUs are housed in minimal, tactile packaging that educates and inspires. Clear messaging tells the brand story while intuitive design invites action. The result: packaging that not only stands out, but stands for something.

A Digital Flagship That Educates and Converts

We designed H2Tab’s digital experience on Shopify to be as clean and efficient as the product itself. The site serves as both an educational platform and a conversion engine—balancing lifestyle storytelling with science-backed content. Every scroll reinforces the brand’s ethos: simple, powerful, and ready to elevate your every day.

The Outcome.

A New Standard for Daily Wellness.

Through deep collaboration with H2Tab, we helped shape a strategic identity and design system that positions the brand as a premium daily ritual—effortless, effective, and empowering.

We crafted a brand voice that’s intelligent yet approachable, with a visual language that’s rooted in clarity and calm confidence. The result is a positioning that invites customers to think differently about hydration—and themselves.