Beach accessories designed for you to swim, then shine.

Keyma is a fashion-forward beach accessories brand designed for self-expression. With unique, vibrant artwork on each of their luxuriously large, absorbent, and 100% cotton beach towels, Keyma takes an elevated approach to create accessories that fit your après bleu style. Driven by a desire for wanting to create something that you could relax in, Keyma stems from the Greek kyma which means waves, creating a new meaning for a global market.

 

  • To develop and design an elevated, fashion-forward brand identity for a new Greece-inspired beach accessories brand.

  • Our new identity celebrates Keyma’s understated, relaxed luxury with self-expression at its heart. A softly illustrated custom key featuring waves out of its ridges creates a highly recognizable icon that is as sophisticated as it is timeless.

  • Naming Consultation

    Brand Story & Messaging

    Identity Design

    Illustration System

    Packaging Design

    Collateral Design

    Shopify Design