Branding a luxury sourdough brand.

Masamadra is setting a new standard for the wellness-conscious generation, delivering soulful sourdough and honest pastries made with nothing but real, organic ingredients and artisanal care. Inspired by the flavors of Europe and Peru — and a deep love for simple pleasures — Masamadra isn't just a bakery; it’s an elevated ritual, blending craftsmanship, community, and mindful indulgence into everyday life.

Levie partnered with Masamadra to shape their brand positioning, identity, and a dynamic packaging system to bring a new suite of product lines to market — from artisanal breads to pastries to handmade pastas. Together, we set out to create a brand that feels both quietly luxurious and deeply soulful — speaking to a new wave of discerning, ingredient-driven food lovers.

 

  • + Brand & Positioning Strategy
    + Concept Development
    + Visual Identity Design
    + Wordmark & Logo Design
    + Identity System Design
    + Illustration System
    + Color Palette
    + Typographic System
    + Brand Story
    + Tagline & Messaging Development
    + Brand Guidelines
    + Packaging & Flavor Design System
    + Dielines & SKUs Design
    + Van Design
    + Landing Page/Microsite Design
    + Implementation Advisory

Our Approach.

From the start, the vision was clear: build Miami’s ultra-premium sourdough brand, rooted in integrity, craftsmanship, and a new spirit of understated luxury.

We began by defining Masamadra’s brand promise — a commitment to artisanal quality and honest ingredients — and from there crafted a full visual and verbal identity system. Every detail was designed to evoke a sense of familiar comfort elevated by uncompromising quality: a pistachio-and-ivory palette, custom monograms, nostalgic textures, and hand-drawn illustrations that hint at tradition while feeling unmistakably fresh.

Throughout the process, we aimed to bottle the soul of Masamadra: artisanal at heart, modern by design, and timeless in its appeal.

The Outcome.

The result is a brand that feels effortless yet exacting — a modern love letter to the art of daily bread. From a refined illustration and logo system to brand patterns, vehicle wraps, and packaging design, Masamadra now carries a brand presence as rich and textured as the products it serves.

With a cohesive yet flexible identity built for growth, Masamadra is poised to nurture a loyal community — and to make soulful, elevated food an essential part of Miami’s daily ritual.

Bespoke Brand Patterns

Sourdough SKUs