Uncommon fashion for your freest self.

Founded by Jael and Brandon Roumain, MuurSwagg is a lifestyle fashion brand offering women’s clothing at an affordable price for all shapes and sizes.

With a keen eye for fashion and a powerful, far-reaching social media platform that boasts nearly 400K followers on Instagram, MuurSwagg is a universally relatable, yet aspirational brand for the modern woman. MuurSwagg’s dynamic and customer-oriented culture allows them to go create lasting, genuine relationships with each customer for years to come.

Levie provided strategy, branding, and identity design along with stationery, collateral, and web, along with other key touchpoints to deliver a cohesive, vibrant and modern identity for MuurSwagg to reposition its brand as a global retail brand.

 

  • We were tasked with rebranding this famous fashion brand for more broad market appeal with a dynamic and lasting identity.

  • Taking a lot of inspiration from its founder’s sense of style and identity, we sought to create a cohesive and modern identity, with expressive illustrations on various interactions with their clientele.

  • Strategy

    Brand Identity

    Collateral

    Stationery

    Packaging

    Web & Digital