Live your Nauti life.
Made with only the naughtiest Florida coconuts, Nauti Beach is a distinct Florida-born rum created for curious adults to free themselves and create flirty memories that they will forever remember.
Evoking a distinct sense of place that takes you to a more carefree space, Nauti Beach takes each enjoyer on a unique journey where they can let go and express their truest selves.
With this brand essence, Nauti Beach becomes not just a tongue-in-cheek name, but a highly scalable, lasting brand.
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We were tasked with developing an identity around this brand’s bold and memorable name, creating a sense of place with strong appeal for its target demographic.
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We sought to develop a highly scalable brand that exudes a confident and charismatic brand voice and celebrates joyful moments of carefree living.
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+ Brand Strategy
+ Concept Development
+ Brand Story & Messaging Development
+ Identity Design
+ Logo Design
+ Illustration Development
+ Color System
+ Typographic System
+ Brand Guidelines
+ Coconut Rum SKU Packaging Design
+ Spiced Rum SKU Packaging Design
+ Case Design
+ Campaign Design
+ Print & Digital Collateral
+ Web Experience Design
+ Social Media Campaign Rollout
