From the Sea, to Your Soul.

OMAKAI is raising the bar for sushi by delivering an accessible, authentic omakase experience. As the brand expanded across Miami’s vibrant culinary scene, Levie was brought on to shape the brand narrative, visual identity, and supporting applications.

Guided by the Japanese principle of Omotenashi—a spirit of genuine, heartfelt hospitality—OMAKAI’s brand reflects a deep respect for simplicity, quality, and tradition. At the core is a celebration of the fresh catch, the foundation of exceptional sushi. With this vision, we set out to craft a brand that feels rooted yet refined—minimalist in style, rich in experience, and built around trust in the chef’s craft.

Our Approach.

To bring OMAKAI’s vision to life, we grounded the identity in the essence of Japanese culinary culture: authenticity, elegance, and sincerity.

The wordmark features a tall, geometric sans serif typeface—modern, clean, and intentionally understated. It sets a tone of quiet confidence and elevates the brand’s minimalist personality.

At the heart of the visual identity is a distinctive fish brandmark—an expressive, hand-drawn illustration that delivers instant recognition and timeless character.

Color and texture played a pivotal role. A palette of neutral tones and deep sea hues created a versatile, understated backdrop across all touchpoints—allowing the food and experience to shine.

Through every detail, the OMAKAI brand took shape as a reflection of its offering: elevated, thoughtful, and quietly expressive.

The Outcome.

The final brand feels natural and refined—rooted in heartfelt hospitality and a deep respect for tradition. As OMAKAI grows, it has earned a place among Miami’s top sushi destinations, offering a true omakase experience that educates as it delights.

From chef-selected seasonal plates to expertly crafted nigiri and hand rolls, every detail invites customers into an immersive journey of taste, culture, and trust.