A simple snack, destined to be enjoyed.
Tired of chips being a "guilty" pleasure, friends and co-founders Aaron and Victor set out to transform this centuries-old recipe into a chip that does more with less. Their chips aren't just for feel good snacking - they're for pre-dinner charcuterie boards, spontaneous beach days, and cozy nights in.
Levie partnered with Peacasa to reimagine their brand positioning, identity, and packaging design to create a more expressive and playful presence on shelves. Together, we set out to give the brand a playfully nostalgic brand voice that speaks to a new generation of chip lovers.
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+ Brand & Positioning Strategy
+ Concept Development
+ Brand Transformation
+ Identity Design
+ Logo Design
+ Brand Story & Messaging Development
+ Illustration System
+ Color System
+ Typographic System
+ Brand Guidelines
+ Packaging & Flavor Design System
+ Dielines & SKUs Design
+ Digital Campaign Design
+ Implementation Advisory
Our Approach.
Levie Branding collaborated closely with Peacasa to revitalize their brand identity, aiming to transform their chickpea chips into a snack that resonates with modern consumers. The goal was to shed the notion of chips as a "guilty" pleasure and instead position them as a versatile, feel-good option suitable for various occasions—from pre-dinner charcuterie boards to spontaneous beach outings.
To achieve this, Levie undertook a comprehensive brand transformation that included developing a playful and nostalgic brand voice, redesigning the logo, creating an expressive packaging design, and establishing a cohesive visual system encompassing illustrations, typography, and color schemes. This holistic approach ensured that Peacasa's new identity would appeal to a new generation of chip lovers.
The Outcome.
The reimagined branding and packaging successfully highlight Peacasa’s unique value proposition and broaden its appeal. The playful and expressive design elements captured the essence of the brand, making it stand out on shelves and resonate with consumers seeking both taste and authenticity.
As a result, Peacasa's chickpea chips have become more than just a snack; they're a staple for various occasions, embodying the brand's mission to offer a simple snack destined to be enjoyed. The strategic branding efforts have paved the way for Peacasa to connect with a wider audience and establish a strong presence in the competitive snack food industry.
