A new era of wellness.

We worked with Brookfield Properties on developing an identity system for the new spa at the PGA National Resort after the resort underwent a $100 million complete renovation.

With over 30,000 square feet of healing space, The Spa at PGA National Resort is an oasis unlike any other, offering a calm escape to breathe, heal, and rejuvenate.

The Spa offers the simple luxury of soothing and organic individualized care for those seeking wellness, believing that a well balanced life starts with self-care.

 

  • We were tasked with developing a brand identity system for Brookfield Properties’ new spa at the PGA National Resort after the resort underwent a massive renovation.

  • With a nod to the mindful design of its interior architecture, we embraced the archway as the defining identity for The Spa at PGA National Resort.

    In our design approach, we focused on incorporating a rhythmic sensation to create a warmth and inviting depth that balances the light, airy aesthetic of the space.

  • + Brand Strategy

    + Naming & Concept Development

    + Logo Design

    + Identity System Design

    + Messaging Development

    + Color System

    + Typographic System

    + Brand Guidelines

    + Brand Stationery Design

    + Packaging Design

    + Signage & Wayfinding System

    + Brand Touchpoints