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Precision hair tools designed for professionals.
Crafted with a cutting-edge fusion of titanium and ceramic, along with infrared negative ion tech, PIAM tools embody the perfect blend of style and substance. Rooted in being artist-driven and designed specifically for professionals, PIAM conducts extensive testing to ensure each tool surpasses expectations.
As PIAM leads the industry, they do so not just with cutting-edge products but by building a community that empowers, inspires, and shares in a passion for creating extraordinary hair and the belief that modern hair care is an art.
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Pretty in a Minute approached us to help them redesign their brand and reposition it as a leading brand for the next-generation of hair professionals.
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We developed an elevated and scalable brand identity with packaging that seamlessly evokes the PIAM ethos and enhances the customer experience of the brand across its various physical and digital touchpoints.
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+ Brand Strategy
+ Identity System
+ Logo Design
+ Color System Design
+ Type System Design
+ Graphic System
+ Digital Collateral
+ Brand Stationery
+ Packaging Architecture
+ Packaging Design
+ Social Media Branding