Health is happiness.
Back in 2015, when Pura Vida had just a single location in South of Fifth, owners Omer and Jenn Horev approached us with a crazy idea – to take their brand and become the leading healthy food concept in South Florida.
As part of our engagement, we identified the need to create an aspirational brand vibe and build a new and improved identity system that would allow them to revamp their original location while also scaling it to a myriad of future locations, expressions, and touchpoints.
Within a few years, Omer and Jenn reached their goal of becoming Miami’s most famed and beloved brand for health, wellness, and longevity-seeking customers.
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As Pura Vida owners prepared to revamp their first (and back then only) location in South of Fifth and started to build the foundations of a highly scalable brand, the need for a more aspirational brand identity became the central focus of our engagement.
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Honoring Omer and Jenn’s vision for Pura Vida’s next chapter of growth, we redesigned their wordmark, brand seal, as well as the overarching brand identity. We also explored new ways to express their brand through their visual communications, seeking to delight and inspire their customers from the beginning of their experience to the end.
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Brand & Positioning Strategy
Brand Identity Design
Wordmark & Seal System
Menu & Collateral
Signage System Design
Takeout Bags & Program
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Omer Horev
Jennifer Horev
Jose Nava
Tia Morrill
and, of course, the amazing Pura Vida design team!
