A New Legacy Begins.
Built in 1955, Rail71 is one of Little River's iconic landmarks artfully combining community, design, hospitality, and programming together to foster creative collaboration for the modern business. With a remarkable transformation underway, Rail71 remains firmly committed to providing excellent value and setting a new benchmark for Miami’s working environment.
Our approach to Rail71's brand identity is organized and structured while deeply rooted in its creative and design-forward values. Our typographic wordmark has been methodically crafted and is meant to be an understated seal embodying a strong sense of place.
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We were tasked with developing an identity system for this unique property in the heart of Little River as it took on new ownership and a major transformation.
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Our approach centered around aligning Rail71’s core identity to successfully embody its ethos, and help it become a modern and iconic landmark with a strong sense of place in the heart of Little River.
We provided strategy, branding, and identity design along with digital collateral and web design to deliver a cohesive, dynamic and modern identity for its reposition.
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+ Brand Strategy
+ Identity System
+ Logo Design
+ Color System Design
+ Type System Design
+ Graphic System
+ Digital Collateral
+ Project Brochure
+ Rendering Execution
+ Web Design & Development
+ Social Media Branding
+ Email Campaign Templates
