Meet Rody,

your brand guide dog.

At Levie, we believe every great brand needs a guide—someone (or some dog) with a nose for distinction, a feel for nuance, and a sixth sense for what stands out. That’s where Rody comes in.

A Rhodesian Ridgeback by breed and a branding strategist by spirit, Rody isn’t just our symbolic guide—he was also our founder’s childhood dog and an enduring source of inspiration.

A Legacy of Leadership

Rody was bred to lead, to protect, and to move with purpose. These same qualities define our process. With Rody as our symbolic guide, we move through each phase of brand development with clarity and a deep respect for what makes a brand not just seen—but remembered.

Phase One: Read the Landscape

Rody’s work begins with observation. Like him, we take in the full horizon—listening, researching, and understanding the dynamics of your industry. We map where others have gone, and more importantly, where you can strategically grow.

Phase Two: Mark your Territory

Great brands don’t follow—they own. Rody inspires us to identify your most ownable space with precision. We consider every nuance: positioning, voice, visual language. Every detail must feel intentional. Elevated. Undeniably yours.

Phase Three: Shape your Identity

Here, instinct meets intelligence. We design with substance and restraint. Typography, palettes, systems, words—they should feel as effortless as they are exacting. Luxury lives in the details, and so does legacy.

Phase Four: Refine with Intention

Before a brand leads, it must listen. Rody was never in a rush. He reminds us to pause, edit, and elevate. We pressure-test every decision until it earns its place. The result is a brand with presence—measured, magnetic, and built to endure.

Phase Five: Lead the Way

When everything aligns, Rody’s spirit leads the way. Confident. Poised. Clear. A well-led brand doesn’t need to shout—it leaves an impression simply by arriving.

Rody lives on in every brand we touch—not just as a memory, but as a model. He reminds us that great brands don’t chase attention. They embody it.