Surfacing the future.
Solid Tile is the new standard for tile, stone, and surfacing offering the most robust and comprehensive platform for finding and sourcing tile products from around the globe.
With over five decades of collective experience supplying the lead global design firms, Solid was founded to become the go-to resource for architects, designers, and developers to surface their residential, commercial, hospitality, and institutional projects.
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We were tasked with scaling the Solid brand identity and elements across its various physical and digital touchpoints, from initial landing page to its complete web architecture, and from stationery to packaging/unboxing experience.
By expanding its graphic and layout system, developing a clear voice and messaging, and designing a robust web experience, our approach helped Solid Tile get on a path to become the new standard in tile and surface for real estate design and development professionals.
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We developed an identity system where the spirit of simplicity and design-driven surfaces shines throughout, led by stunningly immersive imagery and thoughtfully accentuated with typographic overlays.
The Solid brand elements, including its use of the square, imagery, and messaging, have been fully reimagined to embody the new standard in tiles and surfaces for design and development profession.
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+ Brand Strategy
+ Brand Story & Messaging
+ Identity System
+ Color System Design
+ Type System Design
+ Graphic System
+ Digital & Print Collateral
+ Brand Stationery & Brochure
+ Landing Page Design & Launch
+ Robust Web & UX Design
+ Social Media Branding
+ Email Campaign Templates