Expect more from your Venture Capital.
TheVentureCity is a global, early-stage venture fund that refuses to follow the conventional crowd. They offer promising founders investment with bespoke data insights and operating expertise – designed for product-led growth.
With a portfolio of 100+ companies and over $145M in AUM, they offer investments to startups across the US, EMEA, and LatAm.
Levie provided strategy, rebranding, and identity design along with web experience, brand collateral, and touchpoints to deliver a cohesive, dynamic and timeless identity for TheVentureCity.
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TheVentureCity came to us as an established venture fund with a team of exceptionally experienced partners.
We needed to accurately depict their approach and track record across their brand identity while effectively communicating the differentiating factors they have compared to other venture capital firms.
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Our approach centered around honoring the foundational elements of TVC while enhancing the details of the brandmark.
We redesigned the wordmark to emphasize the “Venture” component and focused on showcasing their exceptional track record in a more impactful and seamless way by subtly evolving their graphic elements and colors with a bolder and more cohesive style.
We then sought to cleverly integrate these graphics into their imagery in fresh and exciting ways. We kept messaging straightforward and conversational.
Finally, we designed a dynamic new website for them that seamlessly brought these elements together in and expressive way.
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+ Brand Strategy
+ Brand Refresh
+ Logo & Wordmark Redesign
+ Color System
+ Typographic System
+ Identity System Design
+ Brand Messaging Development
+ Brand Guidelines
+ Brand Stationery Design
+ Brand Collateral Design
+ Email Campaign Design
+ Social Media Templates Design
+ Figma System & Web Design
