Freshly squeezed, purely spiked.

Inspired by endless summer days by the beach on the Greek island of Vourvourou, Vuvu was born. Vuvu is a craft hard seltzer that tastes as good as if it were made at home, but can be enjoyed anywhere.

Levie provided branding and identity design along with a charismatic, vibrant, and playful packaging design for Vuvu to express a lively yet relaxed brand voice that brings the spirit of Vourvourou to consumers in retail, grocery, and boutique on-premise accounts.

 

  • We were challenged with developed a bright and expressive brand identity for this new craft hard seltzer.

  • Rooted in the spirit of joy, mindfulness, and easy fun, our vision for Vuvu is a typography-driven brandmark that embodies and carries the vibrancy of authenticity and relaxed sociability, making it the perfect drink to enjoy with friends.

    The Vuvu brand story is about delivering a unique, original experience that lifts the spirits. One that touches you in a personal, emotional, and visceral way – taking you on a journey with each and every sip.

  • Strategy

    Brand Identity

    Packaging Design

    Illustration

 

“Sunbeams of bliss with every sip”