Freshly squeezed, purely spiked.
Inspired by endless summer days by the beach on the Greek island of Vourvourou, Vuvu was born. Vuvu is a craft hard seltzer that tastes as good as if it were made at home, but can be enjoyed anywhere.
Levie provided branding and identity design along with a charismatic, vibrant, and playful packaging design for Vuvu to express a lively yet relaxed brand voice that brings the spirit of Vourvourou to consumers in retail, grocery, and boutique on-premise accounts.
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We were challenged with developed a bright and expressive brand identity for this new craft hard seltzer.
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Rooted in the spirit of joy, mindfulness, and easy fun, our vision for Vuvu is a typography-driven brandmark that embodies and carries the vibrancy of authenticity and relaxed sociability, making it the perfect drink to enjoy with friends.
The Vuvu brand story is about delivering a unique, original experience that lifts the spirits. One that touches you in a personal, emotional, and visceral way – taking you on a journey with each and every sip.
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Strategy
Brand Identity
Packaging Design
Illustration
