A Culinary Oasis for Miami’s Boaters.
Located on the bay with stunning panoramic views of the Miami skyline and waterfront, YAYA Coastal Cuisine is a premier destination in Miami’s vibrant culinary landscape. Spearheaded by Angel Febres, YAYA is blending exquisite Mediterranean cuisine with exceptional service.
The design philosophy of YAYA is simple yet profound, crafted to create an atmosphere that speaks of calm, relaxation, and the timeless beauty of the Mediterranean. A neutral color palette dominates the space, offering a soothing backdrop that allows the true stars of the show to shine: the delectable food and the mesmerizing view of a waterside oasis.
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We were tasked to name, brand, and develop a comprehensive identity system for this premier destination with an identity rooted in the Mediterranean for Miami's boating and dining community.
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Our approach centered around aligning YAYA’s core identity with their placemaking strategy to develop a new and iconic waterfront destination.
We provided strategy, naming, brand, and identity design along with print and on-premise collateral to deliver a cohesive, dynamic, and modern identity for YAYA.
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+ Brand Strategy
+ Naming & Concept Development
+ Logo Design
+ Identity System Design
+ Messaging Development
+ Color System
+ Typographic System
+ Brand Guidelines
+ Brand Stationery Design
+ Brand Collateral Design
+ Menu Design
+ Signage Design
+ Custom Door Handles
+ Marina Poles & Awnings Color Selection
+ Brand Touchpoints
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